A loan of $850 helped to buy bedspreads, bed sheets, towels, and lingerie.

Celia Mabel's story

Celia is 24 years old and lives in the city of Cartagena. She sells various types of merchandise such as bed sheets, bath towels, kitchen linens, and other items. Celia is married and has a one-year-old daughter. When she started her business two years ago, Celia received help from her mother-in-law, a businesswoman who has also partnered with Fundación Mario Santo Domingo and provided her with merchandise to start her retail business. Celia earned a profit from her first few sales and gradually developed discipline in her work. She was able to acquire her own capital and expand her business a little more. Now she sells on credit to neighbors, relatives, friends, and referrals from her existing customers. Celia is excited about growing her business and supporting her family with her income because her greatest challenge is providing her daughter an education that is of good quality so that she can become successful.

Meanwhile, she is able to maintain good financial indicators in accordance to her business activity and her potential for growth. She plans to achieve profitability from her sales at a rate of 45% with greater injections of operating capital, which will increase the likelihood that she can respond to her customers in a timely manner. This is why she is applying for a Kiva loan, her first form of financing from Fundación Mario Domingo. Celia will use the money to buy bedspreads, bed sheets, towels, and lingerie. She expects to have a successful investment because of the orders she receives in celebration of the month of love and friendship (the Colombian equivalent of Valentine’s Day), a time in which friends, relatives, and couples express their feelings by exchanging gifts. Celia plans to make sales during this time.

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Translated from Spanish by Kiva volunteer Ronan Reodica

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