A loan of $900 helped to buy two computers, two tables and two chairs.

Veronica's story

Verónica is 34 years old. She lives in the town of La Playa with her spouse and her two children, aged 5 and 15. She has a business offering telecommunications services and video games, called “Comunícate ya” ["Get in touch now"]. She opened the business after receiving severance pay from a company where she used to work. She started with two computers and two simple tables in the city of Santa Marta, where she lived at that time, and she worked alongside her daughter while also pursuing her household activities. When she moved to the city of Barranquilla, she set up the same business, and she gradually added more computers. Later, she added more services: online video games, photocopying, scanning, fax and transcriptions. Currently, her business has expanded and she is renovating her shop to better organize her business and offer better service. Her goal for the future is to continue studying, since she is a college student and dreams of studying computer programming and systems analysis so that she will know more about the subject and can improve her business. She is currently applying for her first Kiva loan, financed through the Mario Santo Domingo Foundation, with which she will buy two computers, two tables and two chairs, because vacation time is approaching and she wants to offer better service since demand will be increasing. Her greatest challenge is the lack of working capital that would let her achieve her goals rapidly and keep working. With the Kiva financing, she can increase her opportunities to invest and multiply her investment. Currently, her financial indicator of profitability on sales is 56%, and she maintains a contribution margin of 64.28%, and she is planning for growth on that basis.

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Translated from Spanish by Kiva volunteer Patricia Linderman

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