At 53, Ederlina is a widowed woman. Her husband died three years ago from blood cancer. She keeps striving in her business to support herself and her son. She sold fruits and vegetables for a living until she suffered a stroke a year ago. Her son was forced to stop his education to maintain her medication.
After recovering from sickness, Ederlina ventured into a new type of business: selling clothing. She now manages "ukay-ukay" that is selling branded used clothes and bags from Canada. Her son helps her in the business so she just stays at home and sometimes looks out for customers to buy her products.
To further grow her business, she is requesting a loan of 12,000 Philippine Pesos (PHP) to buy new clothes to sell. She wants to attract more customers and make progress towards the increased income she needs to sustain the business for their daily needs.
About Alalay sa Kaunlaran, Inc.
This loan is made possible by Alalay sa Kaunlaran, Inc. (ASKI), which means “a partner in development.” ASKI has been in operation for 25 years and runs multiple successful initiatives in addition to microlending. Its main microfinance branch focuses on lending to microentrepreneurs, small farmers, and fisher folk. ASKI also provides microinsurance and marketing support for borrowers, as well as educational programs to develop the skills of both borrowers and staff. The ASKI Foundation funds community development projects such as a daycare feeding program and scholarships for children. ASKI Global helps overseas Filipinos develop entrepreneurial and financial skills to maximize the impact of remittances.