A loan of $450 helped invest in products that increase sales, buying basic grains, dairy products, meat, and chicken -- items most in demand by customers.

Maria Auxiliadora's story

Maria has been a merchant for 11 years, having established a general store in which she continues to introduce a great variety of products, hoping for better sales. At the outset, she did this with money she had saved.

Maria is the mother of 3 children and she has had to pay for their studies, since she can't count on assistance from their father. It is difficult but one has to learn how to forge ahead for the family.

Maria has received various loans with Afodenic, a great satisfaction for her, since she has achieved equilibrium in sales and has acquired steady customers.

Today, with this new loan, Maria will invest in new products to continue augmenting sales – items such as basic grains, Coca Cola products, sweets, chicken, meat, and dairy products among others.

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Translated from Spanish by Kiva volunteer Harold Dana Sims, PhD

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