Heigar is a trained dietician who worked managing health education programs throughout the city of Rahat. When she found herself unemployed, she decided to answer a pressing need in her area and open a dietary consultation business. She will focus upon consulting for diabetes and high blood pressure patients as well as clients wanting a more healthy and natural lifestyle. Heigar has strong connections in the community. She understands the demand and potential for her business.
She needs this loan to purchase office equipment, computer supplies and the initial establishment of her business.
Heigar wants to establish a strong business and one day serve the entire Negev region. She also dreams of improving her English to serve the Anglo community in the Negev as well.
Koret Israel Economic Development Funds (KIEDF) launched its direct lending program, SAWA, in 2006 to help low-income and unemployed populations within Israel create independent income-generating activities. SAWA currently serves Bedouin women in the Negev, Arab Israeli women in northern Israel and Jewish Israeli women. SAWA loans support a wide variety of small business types including consumer goods sales, grocery stores, animal raising, hairdressing, sewing, and day care. SAWA continues to grow and serve new populations while maintaining a loss rate of less than 3%.