A loan of $400 helped buy toiletries, perfumes, and bed and bath products.

Omaira's story

Omaira is 46 years old and lives in the town of Soledad, 15 minutes from the city of Barranquilla. She lives with her husband and their two children ages 13 and 17.

Omaira sells cheese and a variety of merchandise such as sheets, towels, cosmetics, and anything that her customers need and can pay for. She started her entrepreneurial venture in 2002 because she was unemployed. In the beginning she sold cold cuts along with other domestic merchandise to her friends and family. Gradually, she added cheese sales on credit from which she received a weekly income and built a steady clientele. She capitalized by identifying her customer's needs which enabled her to generate income. This is how she started taking orders for name brand cosmetics, clothing, towels, sheets, and in general, merchandise to cover the needs of housewives, her most valued customers.

Her greatest challenge is insufficient working capital, so every day she has to add new customers to her business and can't respond as promptly as she would like. For this reason she is applying for her first Kiva loan through Fundación Mario Santo Domingo. She will use it to buy toiletries, perfumes, and bed and bath products. Other major challenges for her are having adequate housing and sending her children to college so that they can be successful people.

Translated from Spanish

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