A loan of $575 helped to buy paper goods and clothing products to sell.

Enit's story

Enith is 65 years old and lives in Polo Nuevo, located in the northeast zone of the Department of the Atlantic, in the geological basin of the Magdalena River. She lives there with her husband and has 2 children. She is in the retail traD.. She sells a variety of merchandise on a retail basis from a sales point located on a highly traveled road, which is good for her sales volume. Enith started her business in 2006 when she became unemployed, and thanks to the initiative of her daughter who already had this kind of business, she began to sell products ordered from specialty catalogs. She bought a display case and stocked it with products provided by her daughter. Gradually she built up some capital, which she used to add shoes, women's clothing and other products in demand among her domestic customers. Currently, she sells retail on a cash basis and also on credit based on orders from her customers, with whom she works out the form of payment. Her goal for the future is to expand her business until it becomes a well-known store in Polo Nuevo, stocked with everything that the local inhabitants need and are able to buy. With her Kiva loan, her first financing with the Mario Santo Domingo Foundation, she will buy paper goods and clothing products, for which there is very little competition in the village, and which will make her investment successful. Her greatest challenge is her insufficient working capital, which she plans to gradually increase through future Kiva loans and her own working discipline. Meanwhile, her business enjoys liquidity, its accounts receivable turn over appropriately for this type of business, and her profitability level provides enough solvency to cover her expenses.

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Translated from Spanish by Kiva volunteer Patricia Linderman

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