A loan of $1,150 helped to purchase natural products, shoes, cosmetics, and perfumes.

Noris Alicia's story

Noris is 53 years old and lives in Soledad, a town near the city of Barranquilla. She has three children (ages 19, 25, and 31). Noris has an established business where she has been selling cosmetics through specialty catalogs since 2000. She has developed a large market and worked her way up to becoming a director over a group of sales representatives. As a result of boosting her sales and acquiring enough capital, she was able to get promoted within a three-year period. At that point, she also decided to sell shoes and then added a line of natural health products that she continues to offer to this day. Noris distributes her products to neighbors, relatives, and to several referrals since they are her best customers.

Since joining Fundación Mario Santo Domingo, Noris has been able to diversify her products and now dreams of continuing to expand her customer base. However, she does not have sufficient capital that will allow her to fulfill her customers’ orders in a timely manner. Her greatest challenge is finding a retail shop in the city of Barranquilla where she can generate cash sales and maintain a healthy list of profitable customers. While she works to attain this goal, Noris is able to maintain profitability from her sales of no less than 14%. She plans to utilize her loan as an injection of operating capital. This Kiva loan is her second one with Fundación Mario Santo Domingo. She will use the funds to buy a variety of merchandise including natural products, shoes, cosmetics, and perfumes that have been ordered by her customers. Noris wants to respond to these orders in an effective manner.

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Translated from Spanish by Kiva volunteer Ronan Reodica

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