A loan of $450 helped to buy clothes, cosmetics, school supplies and a pack of bed sheets to increase her sales.


Filena De La Cruz's story

For 9 years, Filena has sold clothes, cosmetics and school supplies, a business that has allowed her to support her children and her husband and pay for basic needs like water and electricity. Her husband works as a driver in his own taxi, and together they have provided a worthy home for their children. Filena started with her own money, and later invested more through Afrodenic, which has increased her inventory and customer base.

For clothing sales, she works with 15 day credits and has a lot of orders, so this new loan will be used to buy clothing, cosmetics and various school supplies. She will also buy a bundle of bed sheets because they are pretty and affordable and she wants to see how this new investment will go, with the possibility of obtaining more income.

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Translated from Spanish by Kiva volunteer Mary Berghaus



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