A loan of $575 helped to buy clothes, imitation jewelry, paper articles and ice cream in order to diversify her business.

Graciela's story

Graciela is a 44-year-old enterprising woman. She lives with her partner and their two children, ages 3 and 7, in the city of Barranquilla. She has a business there that offers many types of services. On the one hand she offers Internet and telecommunication services. She also sells clothes, sandals, school supplies and accessories. At a commercial corner in her own house, she began this business five years ago. Her brothers, who also have a similar business, motivated her. She saw that their business went well and that is why she started her own business, selling clothes in different neighborhoods around her house. This is how she obtained her first customers. Three years ago she moved to another house. She installed her business in a good place. She was able to display clothes and also other articles such as stationary and general supplies. Finally she added new display counters and goods in order to expand her offerings. Her business now has four computers and their respective booths; She also sells mobile telephone services. She developed her business with her niece, who is a great teammate. She sells her items by layaway to her neighbors. Her dream is to convert her business into a main location with branches. It will help pay for the education of her children. She hopes for them to become professionals and successfully reach their potential. This loan from KIVA is the first loan that Graciela has received from the Mario Santo Domingo Foundation. With it she will buy clothes, jewelry, paper articles, and ice cream in order to offer a greater diversity of products. As a Santander woman, Graciela says, “She knows a lot about business as it is what the people of the Santander Department are famous for and it is their principal characteristic”.

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Translated from Spanish by Kiva volunteer Esther Levandoski

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