A loan of $600 helped to purchase beauty products and to make improvements to her establishment.


Keren Haduc's story

Keren is a dynamic woman who has a spa and salon where she offers personal and professional image services for women, men, and children. Her business is located in front of her home in the neighborhood of July 20th Ciudadela. This area has a mix of formal and informal businesses, recreation facilities, residential areas, and is mainly known as the site of the city’s Metropolitan Stadium. This facility is where many Colombian soccer matches are played and is popularly called “The House of Junior” after one of the most famous soccer teams on the northern coast of Colombia.


The idea for Keren’s business came about in 2001. After her husband passed away, she took beauty and cosmetology classes. Once she acquired some hands-on experience, she began working at a spa and gained the knowledge to start her own business venture in 2010. The main customers of her business are friends, referrals, relatives, and office workers. Each day she strives to improve the quality of the services that she offers. Even though the level of competition is high, Keren is able to maintain her business by providing a comfortable atmosphere, affordable prices, and friendly service to her customers. She offers bridal packages, facials, waxing, haircuts, styling, pedicures, and manicures. Keren has a solid infrastructure in terms of equipment and an inventory of beauty products that enable her to serve her customers efficiently. At the moment, she is living with her parents.


This Kiva loan is the first form of financing that she has received from Fundación Mario Santo Domingo. Her goals are to increase her operating capital and to make a few improvements to her establishment so that she can provide better service to her customers. Keren wants to maintain a cash reserve so that she can buy beauty products for her treatments and to sell for special occasions when people want to improve their physical appearance as well as those of their loved ones. She takes advantage of these occasions, such as Father’s Day and Valentine’s Day, so that she can maximize her chances of success. Her greatest wish is to own her location, so she strives each day to attain that goal.

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Translated from Spanish by Kiva volunteer Ronan Reodica



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