A loan of $625 helped to purchase cheese, meat, and fish in bulk.


Rony's story

Rony is a 37-year-old gentleman who lives with his wife in the town of Soledad, which is near the city of Barranquilla. Just outside of Pedraza, which is in the Department of Magdalena, is where he came up with the idea of selling cheese, meat, and fish that comes from the Department of Atlàntico, his birthplace. Rony started his business by selling to his neighbors and gradually gained more orders. They referred new customers to him and now he has extended his market into the city of Barranquilla. As of late, his operating capital has been insufficient in helping him keep up with demand. Therefore, he is requesting his first loan from Fundación Mario Santo Domingo so that he can buy large volumes of cheese, meat, and fish in order to reduce his transportation costs, respond to a large number of customers, and offer competitive prices.


He hopes this investment will be a success. His dream is to have a vehicle for his work so that he can buy, distribute, and promote his products and to allow his family to use on his days off. In the meantime, Rony continues with his daily work routine. He is able to maintain a profit margin of at least 35% from his sales. This figure is likely to increase over time as he generate better earnings by which he can improve the well-being of his family.

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Translated from Spanish by Kiva volunteer Ronan Reodica



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