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Vanessa is a young woman of 25 who owns a very well-known store in her neighborhood, "Los Cedros", in the town of Soledad, 15 minutes from the city of BarranquilL.. She sells a variety of merchandise for cash and on credit such as women's accessories, cosmetics, perfumes and stationery products. She is linked to some important companies and sells products on credit from specialized catalogs. She takes advantage of their best offers so that she can pass on products to her customers at a good price.

In the beginning, Vanessa had a small display case where she displayed folders, paper, card, pens and other stationery products. However, she gradually added other products as she started working with several other catalogs in order to diversify her stock. As her profits increased, as a result of her willingness to work hard, she managed to buy three display cases and a computer, taking advantage of a captive market niche in order to offer transcription services. In addition, as she likes baking, she also makes delicious desserts which she sells to her customers who are aware of the delicious treats she makes and order them frequently.

Vanessa's dream is to expand her business and sell a large variety of products so that she can satisfy the needs and interests of her customers. By having what her customers want, she will increase her sales and thereby her income. In this way, although she faces challenges from her competition on a daily basis, her good service and timely response to her customers will allow her to control and sustain her business.

This is the first loan that Vanessa has applied for from Fundación Mario Santo Domingo and she will use it to buy merchandise from her main catalogs such as plastic products and cosmetics which have very good discounts. This will be a very timely investment because, during this second semester, her sales usually pick up because of the bonuses that employees receive and spend on things that they want and need. Usually, without this incentive, they don't manage to buy them.
View original language description ↓
Vanessa es una joven D. 25 años y tiene un negocio D. miscelanea muy conocida en su barrio “los Cedros” del municipio D. Soledad, a 15 minutos D. L. ciudad D. BarranquilL.; allì venD. D. contado y a crédito mercancia variada en punto D. ventas, como accesorios femeninos, cosmèticos, perfumes articulos D. papelerìa y como està vinculada a importantes empresas, a travès D. las cuales venD. a crèdito productos mediante guias especializadas, elL. recurre a sus mejores ofertas, para poder trasladar a sus clientes productos a un buen precio.
Inicialmente tenia una pequeña vitrina donD. exhibia folderes, hojas, cartulinas, boligrafos y demas articulos D. papelerìa, pero gradalmente fue agregando otros productos pues se ha visculado a varias revistas para diversificar y como sus ingresos aumentaron con su buena disposiciòn al trabajo, ha logrado comprar tres vitrinas, un computador, aprovechando el nicho D. mercado cautivo, para ofrecerle servicios D. transcripciones y asi mismo como le gusta L. reposteria, prepara deliciosos postres y los venD. entre sus clientes, que ya conocen sus delicias y le encargan frecuentemente.
Su sueño es ampliar sus negocio y ofrecer una gran variedad D. productos que satisfagan las necesidades e intereses D. los clientes, porque teniendo lo que ellos quieren, incrementa sus ventas y con ello sus ingresos; D. esta manera aunque diariamente enfrente el desafio D. L. competencia, su buen servicio y respuesta oportuna logran el control y L. sostenibilidad en su actividad comercia.
Este es su primer financiamiento al que aplica con L. Fundaciòn Mario Santo Domingo y con el comprarà mercancias a sus principal revista, como productos plasticos y cosmèticos que han llegado con muy buenos descuentos, lo que hace que sea una inversiòn muy oportuna en este segundo semestre, donD. usualmente sus ventas repuntan, por efecto D. primas y bonificaciones que los empleados aprovechan para gastar en lo que necesitan o prefieren, porque usualmente sin este insentivo no alcanzan a lograrlo.

Additional Information

About Fundación Mario Santo Domingo

Fundación Mario Santo Domingo (FMSD) is a non-profit organization in northern Colombia dedicated to developing programs for the country’s poorest communities. In addition to numerous social services, FMSD runs a microfinance program to strengthen micro-businesses in the areas where it works. The organization also offers several non-financial components as part of this program, including training to help entrepreneurs start their own businesses.

About Colombia

  • $11,100
    Average annual income
  • 235
    View loans »
    Colombia Loans Fundraising
  • $16,895,775
    Funds lent in using Kiva
  • 1,775.0
    Colombia Pesos (COP) = $1 USD

Success!! The loan was 100% repaid

A loan of $750 helped Vanessa to buy merchandise from catalogs such as plastic products and cosmetics.
100% repaid
Repayment Term
14 months (Additional Information)
Repayment Schedule
Jun 10, 2011
Jun 14, 2011
Currency Exchange Loss:
Oct 18, 2012