A loan of $750 helped to buy merchandise from catalogs such as plastic products and cosmetics.

Vanessa's story

Vanessa is a young woman of 25 who owns a very well-known store in her neighborhood, "Los Cedros", in the town of Soledad, 15 minutes from the city of BarranquilL.. She sells a variety of merchandise for cash and on credit such as women's accessories, cosmetics, perfumes and stationery products. She is linked to some important companies and sells products on credit from specialized catalogs. She takes advantage of their best offers so that she can pass on products to her customers at a good price.

In the beginning, Vanessa had a small display case where she displayed folders, paper, card, pens and other stationery products. However, she gradually added other products as she started working with several other catalogs in order to diversify her stock. As her profits increased, as a result of her willingness to work hard, she managed to buy three display cases and a computer, taking advantage of a captive market niche in order to offer transcription services. In addition, as she likes baking, she also makes delicious desserts which she sells to her customers who are aware of the delicious treats she makes and order them frequently.

Vanessa's dream is to expand her business and sell a large variety of products so that she can satisfy the needs and interests of her customers. By having what her customers want, she will increase her sales and thereby her income. In this way, although she faces challenges from her competition on a daily basis, her good service and timely response to her customers will allow her to control and sustain her business.

This is the first loan that Vanessa has applied for from Fundación Mario Santo Domingo and she will use it to buy merchandise from her main catalogs such as plastic products and cosmetics which have very good discounts. This will be a very timely investment because, during this second semester, her sales usually pick up because of the bonuses that employees receive and spend on things that they want and need. Usually, without this incentive, they don't manage to buy them.

Translated from Spanish by Kiva volunteer Linda Oxnard

Loan details

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Loan details