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Jorge is a Licensed Professional Counselor (LPC) who specializes in helping troubled adolescents. Jorge, who has over 30 years of counseling experience, has been running his practice for 13 years. Over the course of his career, Jorge has worked as a probation officer and a guidance counselor in multiple capacities at the collegiate level. He also has two masters degrees, one in Education and Counseling and the other in Administration and Leadership.

Jorge is licensed to counsel people of all ages, but most of his clients are children. The majority of his clients are referred to him by schools, pediatricians, and the Juvenile Department Correctional Center. Because most of Jorge's clients are in school during the day, he meets with them in the evenings and on the weekends to keep them from missing class. Jorge typically meets with his adult clients in the afternoon before school gets out.

Jorge says that success with any client begins with building trust. He makes a point to build rapport with clients before addressing serious issues. Jorge emphasizes that he doesn't change anyone--they change themselves. He then finds ways to improve their situations, but he says that the decision to change always rests with them.

Jorge is using this loan to better advertise his business and to maintain operating capital. Until now, Jorge has spent very little money on advertising, instead relying upon referrals to generate business. He already has business cards and fliers, but will use this loan to take out a billboard advertisement. Whatever money remains will be used as cash to meet miscellaneous business expenses. Because most of Jorge's revenues come from claims paid by insurance companies, there is often little certainty of when he will actually be paid. Having cash on hand keeps the business afloat during the waiting process.

Additional Information

About LiftFund

LiftFund. ( is an award-winning nonprofit organization (previously known as Accion Texas) with a mission to provide credit and loans to small and start-up businesses that have limited or no access to credit from commercial sources. Established in 1994 in San Antonio, LiftFund has helped Texas and Louisiana entrepreneurs strengthen their businesses, stabilize and increase their incomes, create employment, and contribute to the economic revitalization of their communities. Learn more at

About United States

  • $54,800
    Average annual income
  • 12
    View loans »
    United States Loans Fundraising
  • $12,909,200
    Funds lent in using Kiva
  • US Dollars
    Loan transacted in USD

Success!! The loan was 100% repaid

A loan of $5,500 helped Jorge to pay for advertising and to have operating capital.
100% repaid
Repayment Term
27 months (Additional Information)
Repayment Schedule
May 25, 2011
Jun 14, 2011
Currency Exchange Loss:
Nov 15, 2012