A loan of $875 helped to purchase additional supplies of soft drinks in bulk.

Mwanne's story

Mambo from Dar es Salaam! This is 33-year-old Mwanne S.. She is single with two children, ages 5 and 6. In 2007 Mwanne established a shop selling food items. Mwanne has already received and successfully repaid one loan from SELFINA and now requests a loan of $875 in order to purchase a refrigerator for storing perishable items and soft drinks. She thanks you for your support.

It is said that Coca Cola is one of the most recognized symbols or ‘words’ in the world. And it’s true. Even in the most remote villages in Africa, there is usually some kind of ‘bar’ selling Coke, Fanta, and Guinness (Pepsi has made it to most African capitals but not to the sticks, but I’m sure they’re working on it!). The hot weather makes soft drinks all the more appealing; a very cheap marketing tool! All of which explains why selling soft drinks is such a popular venture, whether you’re the CEO of Coca Cola in the United States or a micro-entrepreneur in Tanzania.

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