A loan of $325 helped buy fruits and vegetables.

Roque De Jesus's story

Roque is 58 years old and has a business selling tubers, fruits and vegetables at a busy location in the center of Barranquilla. He is married and has three children ages 27 to 32. He started the business more than 15 years ago, first selling small amounts of vegetables and slowly incorporating the sale of tubers and fruits. He located his business at the city’s public market.

Although he sells his products on a cash basis, he also has a few loyal customers that he allows to buy on credit to sell the products door-to-door. The wintry wave that Colombia has been experiencing, particularly the riverine municipalities, has made all these products more expensive. Roque must pay in cash to supply his business and offer competitive pricing, which is why he is turning to Kiva credit.

This is his tenth loan through the Mario Santo Domingo Foundation. He plans to buy products in bulk, as they are part of his customers’ regular daily diets. With his previous loans through this organization, Roque has had many achievements. He has managed a small amount of additional working capital; he has diversified his offerings from just fruits, to include vegetables and tubers; and, through his business, was able to obtain his own house and provide a higher education for his children. Thus, he has exhausted all his resources.

His dreams are to continue growing his business and to distribute his products in greater quantities. While he continues working to meet these goals he achieves a 28% profit margin, which he plans to make higher by putting forth all his effort.

Translated from Spanish

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