A loan of $1,200 helped to buy vegetables, basic provisions and chickens.

Juana Francisca's story

Juana, aged 43, lives in the built-up area of El Guasmo. (The name is derived from Guazuma ulmifolia, the scientific name of a species of trees that is known by the common name of bastard cedar or bay cedar.) El Guasmo was formerly a ranch. Now it is a working-class neighborhood of Guayaquil with people of humble origin. Juana lives in a house built with cement, where all basic utilities are available. She is married and the mother of three children, 23-year-old twins and one 5-year-old child.

Juana owns a store. She started her business 20 years ago, thanks to the motivation received from her parents. In the beginning she sold candy, but progressively she added more goods. She works from 6 am to 10 pm. She sells chickens (a chicken of 1.20 pounds for the price of $2.00), rice (30 quintals) and sugar (35 quintals). She wants to use her loan to buy more goods for her store, such as vegetables, basic provisions and chickens. In the future she wants to stock up more goods, expand her store and add a stationary section.

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Translated from Spanish by Kiva volunteer Robert Mouris

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