A loan of $850 helped to buy low-end cell phones to sell.


Juan José's story

Juan Rodríguez O. is 63 years old. His family is made up of his wife and his three children who range in age from 30 to 34. Juan has a business in the center of the city of Barranquilla where he sells technology equipment such as cell phones and accessories. He has a market that is constantly changing and modernizing in the communications field which is why his preferred line of business is low-end cell phones because in the area where he is located these have the most turnover.
Juan started his business as an additional option for work because as an agricultural engineer he was in charge of consulting municipalities in the Department of the Atlantic. At the suggestion of his sons he started this business with this own capital which he used to acquire equipment and to buy a shop in a very popular shopping mall.
Juan focused on a line of low-end cell phones and accessories and also offers training in preventive maintenance and upgrading having in mind that the market prefers this line since it is better priced when the technology is updated. His goal is to continue to strengthen his business and to later open a new point of sales. In the meantime he manages a yield of 29% which he aspires to grow. He also wants to increase the rotation of his inventory until he can manage it to less than 20 days. Today he is seeking his first loan with field partner Fundación Mario Santo Domingo which he will use to buy low-end phones since these are always requested by his clients.

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Translated from Spanish by Kiva volunteer Cindy Manzo



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