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Rosa Hilda De Jesús
Rosa Hilda is 64 years old and resides in her own home with her son and grandson. Doña Rosa has a business selling beverages such as sodas, water, juices, tea, and others. She sells as a street vendor from strategic locations within the area. Rosa is well-informed about different events that take place near her home, so she takes advantage of these festival days to generate sales. She is full of energy and does not hesitate to travel to different places where festivals, fairs, soccer games, concerts, and other events are taking place so that she can set up her business. As a result, her sales have increased.

Being an enterprising woman, Rosa wants to increase her level of sales. For this reason, she needs to have a variety of beverages to offer to her customers at different events they attend. This led her to request a loan so that she can buy a variety of beverages such as sodas, juices, water, iced teas, and other drinks that are in demand among her customers. By working in this manner, she hopes to generate more income to help improve her quality of life and that of her family.
View original language description ↓
Rosa Hilda, de 64 años de edad, reside en casa propia con su hijo y un nieto. Doña Rosa se dedica a la venta de bebidas como sodas, agua, jugos, té, etc. Estas ventas las realiza de manera ambulante en lugares estratégicos de la zona. Ella se mantiene bien informada de las diferentes actividades que se realizan en los alrededores de su residencia ya que aprovecha los días festivos y sus celebraciòn para realizar su venta. Es una mujer llena de energía y no duda en ir a los diferentes lugares en los que hay fiestas, ferias, partidos de futbol, conciertos etc. Ya que es ahí en donde sus ventas se ven incrementadas.

Como toda mujer emprendedora quiere aumentar el nivel de ventas para esto necesita tener variedad de bebidas para ofrecer a sus clientes en los diferentes eventos a los que asiste. Esto la ha impulsado a solicitar este crédito para poder lograr comprar variedad de bebidas como: sodas, jugos, agua, té helados y de más bebidas que sean demandadas por los clientes. De esta forma espera obtener mayores ganancias que le ayuden a mejor su calidad de vida y la de su familia.

Additional Information

About Apoyo Integral

Apoyo Integral (Apoyo) is a nonprofit organization offering financial products that enable clients to increase their working capital, purchase fixed assets, buy and remodel homes, expand agricultural business and more. The organization’s target group is businessmen and women who have already established their businesses but need financial support to strengthen or expand them.

Like Kiva, Apoyo is committed to empowering women involved in business activities in rural areas. Kiva lenders’ funds will be used to expand these services to an even greater number of poor clients in rural areas.

About El Salvador

  • $7,500
    Average annual income
  • 441
    View loans »
    El Salvador Loans Fundraising
  • $31,312,425
    Funds lent in using Kiva
  • US Dollars
    Loan transacted in USD

Success!! The loan was 100% repaid

A loan of $500 helped Rosa Hilda De Jesús to purchase a variety of beverages to sell.
100% repaid
Repayment Term
20 months (Additional Information)
Repayment Schedule
Apr 18, 2011
May 11, 2011
Currency Exchange Loss:
Nov 15, 2012