A loan of $850 helped to purchase a variety of merchandise such as cosmetics and ladies' clothing.

Diva Ester's story

Diva Esther P. is 67 years old and she lives in the community of "Los Caracoles" in the city of Cartagena where she has a general store, selling cosmetics, household items of well-known brands and clothing in general. It is through this business that she has been able to support her family. She is a widow and the mother of 4 children, aged between 30 to 45 years of age. She started out working as an employee of a family and later she became independent, selling products from door to door. She was encouraged by a friend and this is how she earned her own client base and today they look to buy her products at her house. She completes her sales on credit and in cash, giving good prices.

This is her first loan through Fundacion Mario Santo Domingo (Kiva Field Partner) and with it she will purchase various merchandise, including cosmetics and ladies' clothing taking advantage of the season when the sales are high for the Mother's Day celebrations. For this day her clients wish to honor all of the women of their families who are mothers with a kind of gift that ony Diva knows how to chose and offer for sale. Her dream is to have enough capital funds to reinvest rapidly and to generate more income with the increase her sales. But in the meantime she endeavors to maintain her business independently at 73.25% and a profit margin of no less than 35%. She also works to respond to her clients with responsibility and with quality products.

Translated from Spanish

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