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Veronica Cecilia
Verónica Cecilia P. is a very well-known woman in the San José neighborhood in Barranquilla. That is where she has a gymnasium where she sells energy products. These products regulate the body after recreational sporting activities at the gym. These products rehydrate and replenish carbohydrates and electrolytes.

Verónica started doing exercises with family members in the living room of her house. Neighbors started joining them, and gradually friends of the assistants and people who were referred did as well. Now they are her most favorite customers. That is why Verónica has gradually been adding products in a small display case that she purchased so that her customers can be better served.

She needs to always be well-stocked because her customers consume these products in great quantities. As her number of customers has increased, she quickly runs out of water, Gatorade, coffee, and orange juice, etc.

This is the first loan that she has applied for with the Fundación Mario Santo Domingo. She will use it to buy water, Gatorade, oranges, and energizing products on installments and in greater volume.
View original language description ↓
Verónica Cecilia P. es una mujer muy conocida en el barrio san José de la ciudad de Barranquilla, pues allí tiene un gimnasio donde ofrece para la venta productos energéticos que regulan el organismo después de las actividades lúdico-deportivas, que allí se practican y que sirven para para rehidratar y recuperar carbohidratos y electrolitos. Verónica comenzó haciendo ejercicios en la sala de su casa con familiares, a los que se fueron agregando vecinos y gradualmente amigos de los asistentes y referidos, los que hoy conforman su más consentida clientela, por eso Verónica en términos de que sus clientes estuvieran mejor atendidos, ha ido gradualmente agregando productos a una pequeña vitrina que compró y que debe permanecer surtida, pues sus clientes consumen estos productos en grandes cantidades y como la clientela ha aumentado terminan rápidamente con la oferta que ella hace de agua, gatorade, café, jugos naturales de naranja etc. Este es su primer financiamiento al que está aplicando con la Fundación Mario Santo Domingo, con el comprará Agua, gatorade, naranjas y productos energéticos en general, de contado y en mayor volumen.

Additional Information

About Fundación Mario Santo Domingo

Fundación Mario Santo Domingo (FMSD) is a non-profit organization in northern Colombia dedicated to developing programs for the country’s poorest communities. In addition to numerous social services, FMSD runs a microfinance program to strengthen micro-businesses in the areas where it works. The organization also offers several non-financial components as part of this program, including training to help entrepreneurs start their own businesses.

About Colombia

  • $11,100
    Average annual income
  • 300
    View loans »
    Colombia Loans Fundraising
  • $17,904,550
    Funds lent in using Kiva
  • 1,795.0
    Colombia Pesos (COP) = $1 USD

Success!! The loan was 100% repaid

A loan of $575 helped Veronica Cecilia to buy energizing products and soft drinks.
100% repaid
Repayment Term
15 months (Additional Information)
Repayment Schedule
Apr 20, 2011
Apr 22, 2011
Currency Exchange Loss:
Jun 15, 2012