A loan of $3,375 helped a member to purchase fragrances, lotions, cosmetics, fashion jewelry, and other products.

Mujeres De Exito (Portoviejo) Group's story

In the Rocafuerte canton, 12 members of the Mujeres De Exito (Women of Success) Microfinance Institute get together every fifteen days. This place is well-known for the delicious candy that the locals make and is famous throughout the country. Fifteen loan cycles ago, a group of people came together in order to obtain the loans that this institute offers. These group members sell anything from general merchandise to food, or they provide telephone or beauty services, among other things.

Here is where we met Luisa Maria Z., a 21-year-old single woman who lives in her parents' home with her two younger siblings. She is currently in her fourth semester of premed at the university. This is her first loan cycle with the institute, and she likes it because her fellow group members have received her well.

She sells Avon and Yanbal products (beauty products, cosmetics, fragrances, and women's accessories). She works every day, selling products to her classmates at the university. She sells door-to-door and by order, accepting credit from her customers and billing them weekly. She states that she has been in business for four months after a friend motivated her to enter the world of sales. Business is going well, and she has been able to pay for part of her studies with her earnings.

She will invest this loan in purchasing fragrances, fashion jewelry, cosmetics, lotions, and other products.

Her wish is to become a great doctor.

Pictured here is Ms. Zenia Mero, the bank promoter. She is wearing glasses and a yellow undershirt with a white blouse over it.

In this group: Gertrudis Margarita, Gisella Verónica, Liricis Jahaira*, Carmen Dolores, María Jessenia, Bella Viembenida, Ana Asunción, Marcia Mariela, Rosario Yazmin, Diana Yajaira, Luisa María, María Auxiliadora*
*not pictured

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Translated from Spanish by Kiva volunteer Elizabeth Casian

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