Benedetta N. is a married lady. Her husband is a businessman and they have three children, aged between four years old and six months old, whom they hope to educate to the university level. Her business is located by the roadside in Kitengela. She sell cereals such as beans, rice, green grams [mung beans], maize and others to local people. She has been in this business for five years now and has provided employment to one person.
Benedetta says that this business is profitable and the major challenge she has is that there are other people in the area doing the same business as hers, so customers are not loyal as they are spoilt for choice. However, she works very hard from early morning to late evening to keep her business doing well. She is using her loan of 90,000 Kenyan shillings to add stock of cereals to grow her business and meet the demands of her customers. She hopes to expand to wholesale and later make it a supermarket. She also sees herself owning a plot of land where she will build their residential house. She describes herself as ambitious and business-oriented.