A loan of $875 helped for the fall-winter catalogue and for lingerie orders.

Norma's story

Norma is a member of the “Camino Esperanza” (Hope Road) communal bank in the city of Viña del Mar. She has sold underwear (lingerie) for adults and children via catalogue for the last 8 years. She is also a barber and works half days (in the afternoon) from Monday through Saturday in a barber shop. In addition, she provides private in-home barber services.

She will use this loan to buy a current fall-winter lingerie catalogue and her customer’s pending orders. To do so, she will travel to Santiago like she does monthly, every two weeks.

Norma lives with her husband who receives a small pension and her adult daughter who works independently half days.Norma’s dream is to own a barber shop.

For Norma, Fondo Esperanza has been a great help in that it has made it possible for her business to grow because thanks to the loans she has been able to buy barber supplies to work privately and has been able to stay in the lingerie business. In addition the business training workshops, especially those on how to save by organizing costs and profits, have been very useful. These were taught by her Fondo Esperanza advisor during a group meeting.

Viña del Mar is a city and commune along the Chilean coast. It is known as the Garden City because of the gardens and patios some of the old homes in the city have. It is also known as Chile’s tourism capital.

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Translated from Spanish by Kiva volunteer Polliz

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