A loan of $4,700 helped a member to increase stock of clothing materials. Diversify in to business of selling juice.


Ligoma Group's story

Maureen operates a second hand clothes business. She has been in this business for a period of one year and she got her initial capital from an informal rotating savings arrangment which her group used to have. This is commonly referred to as a “merry go round”. This is what she has been using to finance her business and ploughing back profits into her business. She is 29 years old and married with two children.



Her business location is in a place called Maseno in the Kisumu district. Her business is near a university (Maseno University) and most of her clients are from the university community. She hopes to use the loan to increase her business stock so that she can carry more clothes in inventory of several varieties more consistently. This has been necessitated by the growing market due to increased dependence of the increasing student population on nearby clothes. Her clothes are preferred since they are cheaper than new clothes. She also intends to diversify into selling juice after having established and learned that it is a fast-paying business in the locality.



Maureen uses the proceeds from her business to supplement her family's income as her husband's income is small. Her husband is employed in junior ranks and hence has little money to support the business. She saves part of the income for her children and ploughs back the rest to the business. This is her first loan both for her and for the group. She is a sub group leader and has displayed good leadership skills.



Though this is the first time the group is taking a loan, they have displayed a high degree of cohesiveness during group preparation and training. All members of the group come on time and have shown commitment to follow group policies and procedures.



The location of Maureen's business is very strategic as it is close to the university student community who are most of her customers. Most students and the community around can't afford to buy new clothes and hence her business has a high chance of growth.

In this group: Maureen, Lydia, Beatrise, Margare, Rebecca, Filgona, Elisha, Elina, Beatrice, Josinta, Everline, Lorina, Joan, Eunice, Mary


Loan details


Lenders and lending teams



Loan details