A loan of $2,875 helped a member to invest in her business.

Exito De Joco Group's story

This group is called “Éxito de Joco” (Success of Joco) because the members of the group seek daily success in their businesses. Every day they are looking for an opportunity to have more sales and to grow. They are located in the state of Mexico. The group is comprised of ten members.

Rufina R. is a member of the group. She is 50 years old, and she has an elementary school education. She is a housewife. She has five children, one girl and four boys. She has been selling shoes by catalog for seven years. She is requesting a loan to buy shoes that are ordered. First she has to pay for the product, and then she can make her sales and get payments.

Her customers are people from her neighborhood and the outskirts of Jocotitlan. Each one prefers to buy their products from her because of the quality of the shoes and the kind service she provides. Her charisma is one of her strengths, and her customers recommend her. This helps increase her market, and it helps her business to continue growing.

In this group: Margarita, Beatriz, Rufina, Miriam, Maria Luisa*, Estanislao, Guadalupe, Luisa, Araceli, Jennifer Adriana*
*not pictured

Translated from Spanish by Kiva volunteer Ginny Kalish

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