A loan of $575 helped to buy footwear and school supplies at wholesale.

Viviana Esther's story

From Barranquilla by birth and with a beautiful 9 year old daughter, for the last year she has sold merchandise like footwear, cosmetics, home appliances, toys, paper goods and school supplies. She has another income producing activity: providing pedicure, manicure and haircut services. She has always enjoyed being independent and she lives very happy because her business is home based and she can watch over her daughter. She is currently taking artisanal shoemaking courses through SENA (National Education Service).

Her business is called Miscelánea Emanuel (Emanuel Miscellany). It is located in the Carrizal neighborhood in south Barranquilla in the family home she shares with her parents and grandmother. It has good infrastructure and she acquired fixed assets, like glass shelving and merchandise display cases, using saving from several years back thereby meeting her goal of attaining good appearance; she managed this with much effort.

Her usual customers are residents of Carrizal and neighboring areas where she is well known because Viviana learned her mercantile skills from an aunt that taught her and urged her to continue forward with the goal in mind of helping her daughter have a better future after the separation from her husband.

This is her first loan with Fundación Mario Santo Domingo and first Kiva loan. She will use it to buy footwear at wholesale getting a 30% discount for paying cash. This way her profit margin will be 50%. Her current monthly average sales in Emanuel Miscellany are $1.000.000 COP. With the loan sales will increase thanks to the new capital and thanks to being able to offer better service. She will also invest in the purchase of school supplies because the first trimester of the school year is traditionally of high demand for these items.

Her investment will be successful because her clientele has good payment habits, a selection process, she’s very positive and a believer and besides, she already has 80% of the demand for these products resolved because of their good quality.

Viviana V. is a hard working woman with dreams. She hopes to have a house of her own and to place her daughter in an environment leading to a successful future as well as a leatherworking workshop that will generate employment.

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Translated from Spanish by Kiva volunteer Polliz

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