A loan of $1,150 helped to buy inventory, and baking ingredients.

Willian Enrique's story

William P., 25, owns his own business, "The Calibres Bakery," and is a communications professional. He has broadened his business experience since his university studies, where in his free time he earned his living making canvas bags, taking advantage of the local market provided by his fellow students. Afterward, he got some more experience by getting together with a friend and starting up a microbusiness selling vacuum-packed frozen goods like cheese sticks, little empanadas, and other snacks.

Two years ago his knack for innovation led him to rent an apartment garage and buy baking equipment. He has been well-received by his clients, so he has gradually been adding new products requested by his customers, like rice, oil, sugar, and grains, such that 50% of his sales are supplies and the other 50% are baked goods. At the same time, William is using his commercial space to offer phone calling and recharge services that bring him additional income. William works in his baking business Monday through Saturday and takes in average daily sales of 350,000 COP with an average profit margin of 35%.

The loan William is requesting from Fundación Mario Santo DOmingo is primarily to buy merchandise and baking ingredients so he can increase his store's inventory. He'll also buy supplies and ingredients in greater quantity so he can get discounts. His goal is to expand his business, taking advantage of the market niche he's positioned in, which is making and selling snack foods and natural juices, a business he'd put on the terrace of his store, which is pretty big.

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Translated from Spanish by Kiva volunteer Jill Heske

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