A loan of $1,425 helped a member tO BUY SHOES TO FILL CATALOG ORDERS AND OTHER MERCHANDISE.


Huitzililla Group's story

This solidarity group is called Huitzililla, and it is located in the community of Huitzililla, in the State of Morelos. It's composed of 5 members who they know well and are neighbors. The members are Margarita who will buy oil, soft drinks, sugar, etc., to supply her grocery store; Maribel who will buy shoes to fill orders; the young Santiago who will buy soft drinks by the case to begin his business; and Maricela who will buy catalogs to fill her first requests and begin her catalog sales business.

The young Maribel, who is 33 years old, studied up to the 3rd year of secondary and has her diploma. She is married and her husband works in the countryside, renting land and sowing onions. They have 2 children; Ismael is 11 years old and in the 6th grade in primary school, and Juaquin who is 4 years old. Maribel sells shoes, cosmetics, and lingerie by catalog. She is requesting a loan to buy shoes so she can fill shoe orders. She offers her customers shoes, clothing, cosmetics, and lingerie.

When the business began some 2 years ago, initially, she helped her sister-in-law with sales. Later, Maribel bought catalogs and began to sell. Maribel began cautiously, with a selection she was offered and an initial loan. Her business is mobile; she goes from house to house, offering her products. Keeping her business is important and special because if she wants some shoes for herself or her children, she provides them cheaper and con provide a discount. Her favorite part of the business is when the customers pay! Some pay all in cash, others pay half down. Men are the best at paying. She remembers being awarded a packet of lingerie for having good sales each month. She has many customers: men, women, and girls. When there are closing ceremonies and parades, they buy more shoes. Their desire to have the same model makes her business popular; her brand is well-recognized.

The challenge that faces her business is that she offers shoes on payments and some people don't pay. The competition her business confronts is that many girls and women who sell from catalogs sell other brands. Maribel invests her earnings to buy more shoes; she plans to expand her business by providing cosmetics, lengerie, chothes, as well as shoes, and she hopes to do this with loans.

Her business has helped her family when her husband couldn't provide income. From the earnings, she provides food and expenses. She wants to make improvements to her house, mainly the baths and building another bedroom. Her plans and hopes are to continue ahead with the business and keep on selling. Maribel is happy with this loan because she can supply her business with what people order. What she wants for her children is to provide schooling so that they will lack nothing. And this loan will help.

The group members wish to say to Kiva and Fundacion Realidad “Thanks for helping people who have needs because without your help we would not be able to get ahead.”

Huitzililla is a warm village with its countryside sown in onions, sorghum, and corn. They celebrate the day of their patron saint, St. Thomas, on the 21st of December; there are baptisms, first communions, processions, the running of bulls, and other ceremonies.

In this group: Cruz , Margarita, Maribel, Maricela, Santiago
*not pictured

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Translated from Spanish by Kiva volunteer Harold Dana Sims, PhD


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