A loan of $375 helped to increase the volume of fish she can sell.

Elsa's story

It was five years ago when Elsa ventured into the fish-selling business. The idea of having this kind of business crossed her mind when her husband, who is a fisherman, had caught more fish than usual in the lake. Elsa sold those in their neighborhood and she realized that selling fish brought bigger profits faster than any other kind of business she had in recent years.

Fish is salable because it is one of the most basic needs of human beings, especially for people who live in very remote areas of the province. They are far from the municipal markets. Thus buying from vendors who come to their community is very attractive. Also, more people choose to buy fish than meat because it is cheaper and healthier.

From then on, Elsa used her loan from ASHI in her fish-selling business. Out of the profit she made, she was able to invest in her home and support her family financially.

She kept on borrowing from ASHI to keep her business growing. Now, she plans to use her newly received loan to increase the volume of fish she sells so that someday, out of her business profit, she will be able to invest more in her home.

Being a 46-year-old woman, Elsa wants her children to have their own livelihood. She believes that her business is the only inheritance she can turn over to them.

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