A loan of $600 helped to buy cologne, cosmetics, natural products, and novelties.

Gleiny Luz's story

Clothes, cosmetics, and natural products are Gleiny P.’s daily bread and butter. She is a 27 year old woman who lives in the 20 de Julio neighborhood. Every day she is involved with this merchandise. She selects it, pays for it, sets the prices, displays it, and sells it. This way she gets new customers, and she sells all that she purchases.

That is how Gleiny spends her days, between taking care of her one year old daughter and her business. This is her main income, and she started a year ago in her own house. That is why she has built her customer base among her neighbors, relatives, and referrals. There is strong competition. She keeps going because she is very friendly, and her prices are competitive and often lower than the competition. She watches carefully for discounts and promotions that will benefit her customers. Her customers are very satisfied because the terms and payment arrangements are set up with the customers themselves.

Gleiny sells for cash and credit. She rotates her inventory every six days. Her current ratio (working capital ratio that measures liquidity) is 2.09. She is now looking forward to receiving her first Kiva loan. She will use the loan to buy cologne, cosmetics, natural products, and novelties. She will do this in order to be in tune with her customers during the best season of the year. This is the season when orders and sales increase.

Her dream is to concentrate on working in her business in order to have her own house. In the future she envisions her daughter as being a successful and very prosperous professional.

Translated from Spanish by Kiva volunteer Ginny Kalish

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