A loan of $1,925 helped a member to buy women's pants and blouses.


El Sueño Group's story

This group is called “El Sueño” (the Dream) and is located in the community of Tlayecac, Ciudad Ayala in Morelos state, México. It has six female members who know each other and are neighbors. They are:

1. Araceli E. C. who will use the loan to buy skirts and blouses to stock her business

2. Lulú Rodríguez Gutiérrez who is going to buy all kinds of women’s cloths, pants and blouses, to stock her business

3. Mitzi Yuridia B. Rodríguez who is going to buy American perfumes to sell

4. Virginia C. B. who is going to buy ladies’ and men’s shoes at wholesale to stock her business

5. Yeimi García V. who is going to buy oil, sugar, eggs, milk, beans, rice, etc. She will also buy diadems, hair rings, mirrors, little balls and rubber bands to stock her store

6. Martha Lilibeth C. E. who is going to buy Tupperware items to fill her first orders

Mrs. Lulú Rodríguez Gutiérrez, 37, finished high school and got her diploma. She’s married and has three children: Lenis, 15, who is in high school, Jordy, 17, who is working, Mitzy, 18, who is in the university studying to become a P.E. Teacher.

Lulú’s business is selling women’s clothing. She requested her loan to buy women’s clothing. She is going to buy blouses and pants and wants to use her profits to build an additional bedroom on her house because she does not have enough bedrooms.

The products she sells to her customers are ladies' pants and blouses. She started the business four years ago. Her mother taught her sales because her mother has always been a saleswoman. She used to sell Fuller, Tupperware, clothes, and gift items. Lulú would help her in the business and that’s how she learned the business of sales.

Her husband gave her money and she started to buy merchandise bit by bit. Her business operates door to door in Jaloxtoc and Tlayecac. She uses collective public transport to go sell her wares. Her customers are young women. The business is important and special because she makes profits and earns income to improve economically.

Her favorite part of working in this business is that when she goes out to sell and is outdoors she meets many people and she feels very proud to sell her merchandise. The challenge she faces in her business is lack of time because she doesn’t have a lot of time to sell. She can only go out to sell in the afternoons and on weekends. Her business has a lot of competition. There are a lot of door to door salespeople and street vendors.

She saves her profits to reinvest and to repay the loan. She is planning to enlarge her business buying more denim pants to have merchandise available for her customers. She is very happy with the loan she will get because she’s given the opportunity to borrow money to stock her business. Besides, as we mentioned before, she wants to make some home improvements.

In Tlayecac, April 25 is San Marcos Tlayecac Day. Masses are celebrated, there’s a fair, dancing, Brinco de Chinelos (traditional indigenous dance from the state of Morelos). There’s also a very pretty hill that seems close by. They grow sorghum.

This business has helped her cover the children’s transportation costs and to help with household expenses. It will also help to make the home improvements; she wants to add a bedroom she needs.

Her plan is to continue selling, to make the improvements she wants for her children’s future, to continue working so that they can continue with their studies and this loan will help her invest in clothes.

The members of the group want to say to Kiva and Fundación Realidad: “We thank you for thinking of us and facilitating the loans to people like us who need them.”

In this group: Araceli, Lulu, Mitzi Yuridia, Virginia , Yeimi, Martha Lilibeth
*not pictured

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Translated from Spanish by Kiva volunteer Polliz


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