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Maria M. had thought about starting a business for a while. When she moved to Texas from California, she discovered a niche in the shoe business and jumped on the opportunity. Her store, Madame Shoe & Accessories, specializes in giving customers a style of merchandise that they love. During the last year Maria and her husband, Raul, have been busy running the business and raising their 10-month-old.

Maria and Raul visited several banks to try to take out a loan without success. The last bank they tried suggested that the couple look into ACCION Texas-Louisiana as another option. The couple is very excited to receive a loan from ACCION.

The greatest challenge for Maria has been to get the name of the business out into the community. When customers come in they often say “I didn’t know you guys were here.” The loan from ACCION is extremely important for the business because it will be used for advertising expenses. The loan is providing the finances for newspaper ads, flyers, and other types of advertisements. Maria and her husband hope to bring in many more customers with the boost in advertising. Maria’s advice to other entrepreneurs is to “take the time and spend the money on advertising” as soon as the business opens.

Additional Information

About LiftFund

LiftFund. ( is an award-winning nonprofit organization (previously known as Accion Texas) with a mission to provide credit and loans to small and start-up businesses that have limited or no access to credit from commercial sources. Established in 1994 in San Antonio, LiftFund has helped Texas and Louisiana entrepreneurs strengthen their businesses, stabilize and increase their incomes, create employment, and contribute to the economic revitalization of their communities. Learn more at

About United States

  • $54,800
    Average annual income
  • 0
    View loans »
    United States Loans Fundraising
  • $12,982,700
    Funds lent in using Kiva
  • US Dollars
    Loan transacted in USD

Success!! The loan was 100% repaid

A loan of $8,600 helped Maria advertising.
100% repaid
Repayment Term
39 months (Additional Information)
Repayment Schedule
Nov 30, 2010
Dec 8, 2010
Currency Exchange Loss:
Jan 17, 2014