A loan of $1,075 helped invest in a metal shutter, a freezer, and the realignment of her business leases.

Martha Lucia's story

Martha Luisa Becerra S. is 41 years old and lives in Los Almendros, municipality of Soledad, with two children age 12 and 14 years. That is where she runs her business called “Tienda y Comunicación donde Martha” (Shopping and Communication at Martha’s), which she has been operating for ten years in a leased facility.

She offers a wide number of services: selling snacks, groceries and drinks, photocopies, internet, telecommunications, fax and even taking samples for laboratory tests. The business started by being distributed over two locations, one of which she lived in. This created high leasing costs, so she finally gave up one of the locations and is moving her business and lodging to the other.

She is assisted by her children and also has a part-time employee. She also challenges herself at noon, selling lunches and on week-ends selling hot dogs, hamburgers and fries. Martha wants a more promising future for her children, whom she wants to see becoming good and successful people.

The move means local adjustments requiring unbudgeted investments, but will result in greater time availability to meet the diverse business requirements. As a result she is requesting a Credikiva loan which will be invested in a metal shutter, a freezer and in the realignment of her business leases. This is her third financial loan granted by the Mario Santo Domingo Foundation, which has helped her establish her business in a very commercial and secure location.

Her dream is to acquire a home of her own to provide the best living conditions for her children and ensure they receive quality education. Her greatest challenge is the high level of competence that requires her to constantly diversify her products and offer the multiple services her customers demand and need.

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Translated from Spanish by Kiva volunteer René McConnell

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