A loan of $2,175 helped a member buy cosmetic products to boost her sales.


Las Heroinas Group's story

Ruth America G. S., separated, is 56 years old. She presides over “Las Heroinas” [The Heroines] communal bank. She has been retired for ten years.

She started her cosmetics sales business to distract herself and avoid depression caused by the withdrawal from her last job, and because her retirement pay was very little and not enough to proviD. for her household’s basic needs.

At that time she was still caring for her youngest daughter, who was in school. She found that a cosmetics business was one way to find herself, and a way of again working with other people. Ruth saw that it provided more income for her household. She dedicated herself fully to the business, and afterward she was invited to become boss of the area.

Currently, she sells [cosmetics] and receives tips to add more sales people to her group. In the near future, Ruth G. would like to, in addition to continuing this business, begin to sell organic products.

Ruth G. shares her home with her mother and one of her daughters, who is an adult (in the photo, Ruth is dressed in red pants, a blue jacket and is wearing glasses; she is the second from the right]. The loan that she requests will be used to add merchandise to her line of cosmetics products.

**The two small corner photos show the two people whose faces are semi-obscured in the group photo**

In this group: Ruth America, Sonia Pilar*, Sergia, Julia, Edmundo Hugo, Gladys Haydee, Maritza Isabel, Edith Yovanna, Ana Maria
*not pictured

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Translated from Spanish by Kiva volunteer Flavia Garcia (vol)



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