A loan of $1,150 helped purchase clothing, stationery supplies and household items.

Lorena Rocia's story

Lorena Roció is 44 years old and very well-known in the municipality of San Jacinto for the charisma she brings to whatever she does, especially her job selling clothing, stationery supplies and household items in a general store that she runs on the side of her home. She is an architecture student, which adds value to her business by using its natural aesthetics to attract customers who otherwise wouldn't notice it. Her mother and siblings have always supported her entrepreneurial ideas. A long time ago she started out selling meat, but since that business only operated during the morning she decided to start selling merchandise out of the side of her home. She took out her first loan with Kiva partner Fundación Mario Santo Domingo six years ago, and since then she has received a total of eight loan with which she has been able to stock her store with supplies. She has invested the profits into making improvements on her home. She bought household appliances to make her domestic life easier. Now her dreams are to expand her business and build an apartment on the side of her store and put it up for rent, and in this way generate a new source of income for her family. With her loan she plans to purchase clothing, stationery supplies and household items and investment that projects a gross profit of 40 percent with a high probability of success. In her experience, December, January and February are the months where she makes the most sales. Lorena is pleased that her business is located in a business corridor on the main avenue because she permanently has a view of many of her customers and passersby, which means she is always thinking of ways to invest new working capital and finding financial leverage with loans from Fundación Mario Santo Domingo.

Translated from Spanish by Kiva volunteer Marty Greenstein

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