She started in sales about 20 years ago, with working capital of 5,000 colones borrowed by her husband, with which she bought 5-dozen pairs of socks. Her reason for doing this was that her husband worked in construction and had become unemployed; therefore she made the decision to go into sales in order to help the family get ahead.
The client requests credit to invest into merchandise such as clothing, shoes, perfumes, socks, and everything she might be able to sell. She states that it is a very profitable business because the customer base is solid, and has been for 20 years. The loan will help her cover her needs for the month of December, as it is a good month with a lot of demand. Ms. Leila says that her goal is to open several branches of her business in various sectors of Coronada, since in this area there are no stores or bazaars.
Ella empezo a vender desde hace 20 años con un capital de 5,000.00 colones, los cuales fuerón prestados por su esposo y e con ese dinero compro 5 docenas de calcetas por motivo de que su esposo trabaja en construcción y se habia quedado sin trabajo y la solicitante tomo la decisión de ponerse a vender para seguir adelante y sacar su familia.
La clienta solicita crédito para invertirlo en la compra de mercaderia como ropa,zapatos,perfumes, medias,y todo lo que pueda vender, Ella dice que es una actividad muy rentable ya que su clientela es fija y es desde hace 20 años. Este crédito servira para cubrir las necesidades por el mes de dicembre ya que es un mes bueno y se requiere bastante demanda
Doña Leila dice que su meta es ver el negocio ya establecido en su casa y poner un bazar en varios sectores de coronada ya que por ese sitio casi no hay tiendas ni bazares
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In Costa Rica, funding for microfinance institutions is hard to come by, and many institutions find themselves having difficulty growing and reaching all the demand for loans that exist. Kiva works with Fundacion Mujer because it attends a very marginalized population in Costa Rica, with a specific focus on women. In addition to the loan, Fundacion Mujer provides specialized training programs for their borrowers on everything from computer classes to salon training. Because of the difficulty in obtaining capital in Costa Rica, Fundacion Mujer cannot serve all the women that need loans. Therefore Kiva plays a unique role in helping Fundacion Mujer grow its portfolio and reach borrowers it otherwise would not be able to.
About Fundacion Mujer:Fundación Mujer is an organization specializing in the financial and personal development of female entrepreneurs in Costa Rica. They seek to reach underserved populations that may include indigenous communities, immigrants, refugees, victims of domestic violence or women living with HIV/AIDS. Fundación Mujer offers courses in both business and personal development, as well as training in concrete skills such as sewing and other crafts.
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