A loan of $725 helped a member to buy inventory for a grocery store.


Naseem's Group's story

Naseem is married with two sons, both of whom work in a factory on a monthly salary. She lives in a small city named Samundri in the Punjab area of Pakistan, which is known for its agriculture. She has been living there since she got married.

Naseem is a housewife, stays at home and does her household work. Her husband has a grocery store, located in the market. As grocery stores are considered to be some of the most profitable businesses, in every community there are two to three grocery stores available. Due to this, the competition is increasing day by day among grocery store owners and the only way to win business from the other grocery stores is to be better stocked than the competition.

Therefore, Naseem has applied for a loan from Kiva partner Asasah for her husband. With her portion of this group loan, he will purchase the groceries in bulk quantity that will enable him to compete with the other grocery shops and in fulfill the demands of his customers. Naseem is hopeful that with the help of this investment that her husband will successfully be able to get the desired results from his business. This is her first loan application with Asasah and she hopes that it will be a profitable experience for her.

Note: In the photo that accompanies this profile, the woman holding the Asasah Passbook is Naseem.

In this group: Naseem , Allah Rakhi, Musarat, Samia
*not pictured


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