A loan of $1,100 helped purchase perfume, footwear and clothing to fulfill customers' orders for the upcoming holidays.

Madenis Judith's story

Madenis González is 25 years old, married and lives in the municipality of Sabanagrande. She is very organized in her personal and professional life, where she sells stationery supplies, clothing, cosmetics, jewelry, gift packs, as well as other items such as footwear and clothing on credit. Ever since she was young she saw entrepreneurship as a way to earn personal income because she has always been very independent, and for this reason she started with small store where she showed off a few items. Gradually the business kept adding more infrastructure and products like the ones mentioned above. Her system of identifying which products to sell is as follows: Madenis has a notebook where she notes everything her customers purchase every day and also records what she does not have but her customers request. In this way she has been able to increase her sales as well as the number of customers and obtain better profits. Madenis sells on credit and has about 25 hand-picked customers whose accounts rotate every 30 days, although she also takes cash. She reports a profit of 35 percent and capital of $2,280, with credit capacity at 94 percent. Her dream is to see her business grow and organize a big local business, but her biggest goal is to have her own home. It's for this reason she and her husband work hard every day to achieve this objective. Madenis belongs to Fundación Mario Santo Domingo, and this is her third loan through Kiva. With the others she has been able to grow her business and increase its cash flow, and she promises to continue her good investments. With this loan she plans to purchase perfume, footwear and clothing to fulfill customers' order for the upcoming holidays because she wants to increase her sales volume by 25 percent.

Translated from Spanish by Kiva volunteer Marty Greenstein

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