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Victoria Ursula
For nearly 20 years, Victoria has been the sole owner of her small grocery store in Ayacucho, Perú. This specific type of grocery store is known as a “tienda de abarrotes,” which is the name given to the sale of bulk food products such as rice, flour and cooking oil. However, upon entering her small “tienda,” it is obvious that Victoria puts a great deal of effort into the provision of a wide variety of products. She has a vegetable stand complete with several different types of potatoes as well as a small butchering corner where she can provide fresh cuts of meat to her customers. One can also find every type of snack food and candy on the fully stocked shelves lining the walls.

Before she opened her grocery store, Victoria was selling food products from a small stand in one of the many markets in Ayacucho. However, when she became pregnant with her first of two children, she decided to change professions to one which allowed her more free time to be with her children. For this reason, she opened her store from the front of her home. Additionally, Victoria’s husband owns a restaurant nearby, which she supplies with all of her food products.

As far as goals are concerned, Victoria has many. She says she is always looking for ways to grow her business and attract more customers as well as save diligently. Currently, she is saving capital to one day build a second story onto her home. For the past 3 years, Victoria has been a part of her village bank, and it is because of this that she has been able to grow even more rapidly and save her capital in the bank where it is accumulating interest. She is very happy within her bank, she says, because it has taught her how to be more responsible and she also enjoys the many friendships she has made there. Victoria is requesting a loan of $1000. With this money, she says she will buy a little more of everything to stock in her grocery store, thus attracting more customers and earning a greater profit.

Additional Information

About FINCA Peru

This loan is administered by FINCA Peru, one of Kiva’s Field Partners in Peru. FINCA Peru is dedicated to empowering socially and economically disadvantaged women in Peru, contributing to the development of their families, and building sustainable communities.

In 1990, FINCA Peru began by lending to a small group of women widowed by the Shining Path terrorist movement in Ayacucho. Beyond loans and financial services, FINCA offers business development training, personal and family development training, gender empowerment sessions, life insurance products, and financial and social literacy sessions for the children of borrowers. Visit FINCA Peru’s Kiva Field Partner page to learn more.

About Peru

  • $12,000
    Average annual income
  • 41
    View loans »
    Peru Loans Fundraising
  • $64,411,650
    Funds lent in using Kiva
  • 3.0
    Peru Nuevos Soles (PEN) = $1 USD

Success!! The loan was 100% repaid

A loan of $1,000 helped Victoria Ursula to increase the amount and variety of goods sold in her grocery store.
100% repaid
Repayment Term
7 months (Additional Information)
Repayment Schedule
Dec 3, 2007
Nov 18, 2007
Currency Exchange Loss:
Apr 4, 2008