A loan of $300 helped to buy larger quantities of goods to sell in her grocery store.

Modesta's story

Modesta is a woman who sets goals and accomplishes them. This single mother of 2 children has owned a small grocery store or “tienda D. abarrotes” for the past ten years. Modesta began working as a “feriante,” which means that she would travel from the city of Ayacucho, Perú several hours to the rural countrysiD. to buy large supplies of cereals and other products to bring home and sell in the smaller city markets. It was an extremely difficult way of life, and one which did not allow the generation of much profit. It had always been a dream of Modesta’s to open a grocery store, and so one day she decided to change gears completely and accomplish her lifelong goal.

Today, 10 years later, Modesta is the proud owner of a beautiful grocery store in a neighborhood just outsiD. the city center of Ayacucho. As the keen businesswoman Modesta has grown to be, she is always looking for ways to increase the amount of business that passes through her doors. She began with a simple supply of “abarrotes,” or staple food items sold in bulk such as rice, flour and cooking oil. This grew to the supply of more specialized food items, candies, and sodas. Just recently, she has begun selling a wiD. selection of fresh vegetables and homemaD. condiments. Daily she prepares a variety of traditional Peruvian condiments such as chili and garlic sauces that greatly help her busy customers in the preparation of their daily meals. Modesta decided to add these new products to her grocery store because she says the only way to attract more customers is through offering new and different products. She happily reports that the vegetables and condiments have been a great success and she is serving even more customers than ever.

Modesta is currently working towards her goal of renovating her home and grocery store. It is the next step, she says, in the continual improvement of her business. It is very necessary that she turns over the greatest profit possible as she not only supports her two children, but also the three surviving grandchildren of her son who just recently passed away. For this reason, she is very happy to be a part of her village bank. There, she has learned how to save her money in the bank where it accumulates interest. It is also a place where she is able to socialize with friends and be distracted from the difficulties of life. Modesta is currently requesting a loan of $300, with which she will buy larger quantities of products to stock in her grocery store.

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