A loan of $725 helped women's and men's shoes and purses.

Maira Alejandra's story

María Alejandra is 29 years old with a 2-year-old son. It is for him that she directs all her efforts to her job as a saleswoman, as she dreams of giving him better living conditions and especially a quality education--this is her biggest personal challenge. María Alejandra is the owner of Yireth Shoe Distributor, a business which she started in 2008 after leaving her job in an important company. That's when she started selling women's and men's shoes, and she hasn't stopped. She works from 9am to 9pm. Her customers are pedestrians, referred by profitable customers and neighbors in the area, the July 20 Citadel south of Barranquilla, specifically in the metropolitan shopping center where a large number of people travel. María Alejandra is preparing for the end of the year, which is a time of upturn in her sales as members of each family receive bonuses and premiums and invest them in dressing elegantly, and María Alejandra wants to continue providing shoes to her clients during this time. With her Kiva credit, which is her first loan from Fundación Mario Santo Domingo, she hopes to buy two types of women's shoes which produce a profit margin of 28% and 26.67%, respectively; two types of men's shoes which produce a profit margin of 13% and 14.29%; and also women's purses which will give her a 33.3% profit margin. With working discipline and continuing injections of capital, María Alejandra will be able to turn her long-term goal--having her own company--into her real future.

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Translated from Spanish by Kiva volunteer Trisha Bury

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