A loan of $1,200 helped purchase perfumes, makeup, and crémes.

Mercedes Yadira's story

Mercedes, age 34, sells personal care products and cosmetics by catalog that are manufactured by Avon (a company that helps women entrepreneurs sell cosmetics at a low cost). She lives in Surburbio de Guayaquil, an urban area where most of the residents are informal merchants.

Mercedes began selling Avon cosmetics to generate income because her husband abandoned her and their three children. She wants to give her children a good life and provide for their public school education. Mercedes sells makeup, perfumes, crémes, and deodorants by catalog at low cost. She sells these products to acquaintances and neighbors.

In order to increase her inventory, Mercedes will use this loan to buy perfumes, makeup, and crémes for her business. In the future, she hopes to finish the construction of her house and open a store where she can sell Avon products.

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Translated from Spanish by Kiva volunteer Ronan Reodica

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