A loan of $125 helped to purchase additional products to sell.

Rowena's story

Rowena D. is from the village of Brgy. Payawan, Lamut, Ifugao. She is 33 years old, is married and has three school-aged children. To make a living, Rowena owns & operates a specialized retail store. While not the only means for generating revenue, the main source of income for the business comes from selling personal products such as glasses and watches in the local community. Rowena has been engaged in her business for over four years and earns approximately 4000 PHP a month for these activities.

In 2010, Rowena joined ASKI to gain access to financial services to help improve her living situation and ability to engage in business activities. Rowena is requesting a new loan of 5000 PHP which will be used to purchase additional products to sell. This loan will be the first loan taken out by Rowena from ASKI. She plans to use the additional revenue generated from the business to improve the general living conditions of her family.

About ASKI:

ASKI is one of the most successful microfinance institutions in the Philippines. It has 29 branches covering the Central and Northeastern areas. Its clients are mostly of farmers, fisherfolk and small entrepreneurs.

*Note: To maximize efficiency and reduce costs, this loan was posted using a template to automate the translation by Kiva. Given that manual translation of entrepreneur profiles is costly, Kiva created this template for our Field Partner to allow them to continue to post loans in English while providing quality and accurate information to Kiva lenders.

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