A loan of $500 helped to buy more fish to sell.


Enonita's story

It was six years ago when Enonita S. ventured in the buying and selling of fish. The idea of having this kind of business crossed her mind when her husband Herminio who is a fisherman caught more fish than their family could consume. Enonita sold those in their neighborhood and she realized that selling fish brings in profits bigger and faster than any other kind of business she had had in the past years of her life. Selling fish could be on a daily basis if she could buy fish from other fishermen in their village at times when her husband has a small catch.

Unlike other products sold, fish is salable because it is one of the most basic needs of Filipinos, especially for people who live in very remote areas of the province. They are far from the municipal market thus, the possibility of buying from vendors who come to their community is very high. Also, most people choose to buy fish rather than any other meat because it is cheaper and healthier.

From then on, Enonita used her loan from ASHI in her buying and selling fish business. Out of the profit she had, she was able to invest in her home and support her family financially.

She kept on borrowing from ASHI to keep her business growing. Now, she plans to use her newly received loan in increasing the volume of fish she buys and sells so that someday, out of her business profit, she will be able to invest more in her home. Being a 64-year-old woman, Enonita wants her son to have his own livelihood. She believes that her business is the only inheritance she can turn over to him.



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