A loan of $850 helped to buy rice, flour, powdered milk, pasta, toiletries, and vegetables to stock her business.

Nidia's story

Nidia R. R. is a very wise woman who knows exactly what strategies to implement in every moment of her life; especially in regards to her business. She started out selling gold jewelry, but when the price of gold rose, sales began to decline and profits fell, so she changed her merchandise. The same customers that she had sold jewelry to, she started selling them vegetables such as lentils, beans, rice, and oil. She gradually attracted more customers and more orders, creating a need for increased investment.

Thus, seven years ago, Nidia went to the Mario Santo Domingo Foundation, an organization that has supported her with four loans. She succeeded in diversifying her products and improving timeliness to market. For example, she sells pork on weekends, dairy products every day, and food supplies twice a week.

With all the support of FMSD, Nidia's discipline and interest in growing her business has improved all aspects of her life. At 68 years old, she dreams of increasing sales volume and profits every day. Competition is her main obstacle and she is always forced to use marketing strategies to hold on to her customers. This is Nidia's fifth loan with FMSD. She will buy rice, flour, powdered milk, pasta, toiletries, and vegetables to supply her business and increase her working capital. With this loan, her dream of continued success will be realized.

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Translated from Spanish by Kiva volunteer Angela Yeh

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