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Norita is a hardworking businesswoman who has a food vending business to earn a better living. She has been in this business for more than 20 years. Norita belongs to a group of young entrepreneurs of Riverside Center in Rizal West Branch (RWB). With the support of ASHI and Kiva lenders of her previous loan, Norita appreciates that the loan has helped her improve own business, build her own house and support the education of her siblings, hence having better living standards.

Currently in Norita’s increasing business, she would like to request a second kiva loan in a much larger loan amount to supplement her running capital. Specifically, the loan fund will be used to pay for more inventory for her business, including coconut jam, banana chips, peanut butter, barquillos (wafers), banana fritters, immature rice (pinipig), cashew nuts and other supplies. In the meantime, the profits she makes from her business are saved in preparation for the expense of educating her four children. She hopes that until their graduation from college, she will be able to give them her support financially.

Norita dreams to have a store in the marketplace and to buy more inventory in the future for better output. She sees herself venturing into a full-fledged wholesale business in the next seven years. With the support of our Kiva supporters, Norita is optimistic that the family business will continue to grow, bring steady profits, and sustain improvements in her family’s quality of life. Her long term goals are to maintain the output of her business, and support the other family business of rental fees (apartment houses) in the local community, and to purchase a new tricycle (three-wheeled-vehicles) for added income. Norita also dreams of brighter future and to bring happiness and harmony into their home.

Additional Information

About ASHI

Ahon Sa Hirap, Inc. has the distinction of being the oldest existing replication of Grameen methodology for delivering credit to the poor in the Philippines. With more than a third of the nation’s 90 million Filipinos living below the poverty line, ASHI was established with the vision of helping to alleviate poverty in the Philippines. Translated from Tagalog, Ahon Sa Hirap means “to rise above poverty.”

Empowering women dedicated to supporting their families through hard work and dedication, ASHI lends 100% to women and specifically the bottom 50%, so the “poorest of the poor.” In addition to general business loans, ASHI also offers educational loans, house repair loans, savings funds, and social development programs for its members. ASHI is committed to translating its social mission into practice.

About Philippines

  • $7,000
    Average annual income
  • 438
    View loans »
    Philippines Loans Fundraising
  • $69,730,950
    Funds lent in using Kiva
  • 46.6
    Philippines Pesos (PHP) = $1 USD

Success!! The loan was 100% repaid

A loan of $775 helped Norita to buy inventory for her business, including coconut jam, banana chips, peanut butter, wafers, banana fritters, cashew nuts, immature rice and other supplies.
100% repaid
Repayment Term
25 months (Additional Information)
Repayment Schedule
Jul 21, 2010
Jul 23, 2010
Currency Exchange Loss:
Jul 15, 2012