A loan of $975 helped to purchase men´s and children´s shirts.


Ena's story

Ena is a 56-year-old mother of five who lives in Puntarenas, located on the pacific coast of Costa Rica. Ena lives with her son, two granddaughters and a young woman who helps with domestic tasks. Ena has a business selling clothes. Her business is located in the center of Puntarenas; however, her business is not limited to this locale. Ena also has clients in Nicoya, Guanacaste, Playa Samara and Garza. She sells all types of clothes: for children, men, women, sports clothing, intimate clothing, casual and dress clothes. Ena knows her clients depend on her, which is why she has located her inventory and main selling point in a central location. Ena plans to use this loan to finance the purchase of shirts both for men and children. She has a contact that has guaranteed her a good price. All she needs is an increase in working capital to take advantage of this favorable rate. At the moment, Ena has very low inventory levels, which is why this loan will help her to increase her supply. Ena is a hardworking entrepreneur. She wakes up early at 4:30 AM to carry out the tasks of maintaining the household. At 7:00 AM she heads to Puntarenas, 10 Kilometers from her house, where she sets up her selling post in the center of the city. Ena works from 10 AM to 5 PM. After work, she heads to night classes where she is working towards the completion of primary school. Ena has the goal of purchasing a car by the end of the year. She hopes to earn enough money to be able to financially support the studies of her grandchildren, as well as make home improvements. A major obstacle for Ena has been going through the application process for the necessary legal permits she needs in order to sell from her location in Puntarenas. As a result of her perseverance, she has been able to secure the permits, increase her income and the standard of living of her family.



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