A loan of $1,125 helped to buy merchandise like: brassieres, sheets and necklaces as well as a display case in which to keep the products secure and protected.

Daira Susana's story

Daira C. Machacón, 38, lives in Santa Rosa township, Bolívar department. She is a great provider of community benefits and is part of a group of women who are organized in their locality’s Mujeres Emprendedoras (Enterprising Women) Foundation.

She has a business that consists in selling merchandise that beautifies: clothing and footwear. She has a 19-year-old daughter who is studying Business Administration in the university. She is precisely one of the motivating factors that impelled her to start her business four years ago because she wants to provide her with everything necessary to live under good conditions because Daira is responsible for everything in her home.

When she started her business she worked receiving merchandise on consignment. Gradually she organized her own working capital and decided to buy directly so that she could use her funds to get good discounts. This is how she started to sell sheets, necklaces, perfumes and deodorants.

Daira has gotten 3 loans from Fundación Mario Santo Domingo that have helped her increase her customer base. This has led to daily increasing profits. She is asking now for a 2.100.000 COP loan to buy more merchandise like: brassieres, sheets, necklaces as well as a display case in which to keep her merchandise safe and secure.

Her dream is to see her business grow, to study and have her own home. But, more than her personal aspirations, Daira hopes to see her daughter become a very successful woman in the future.

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Translated from Spanish by Kiva volunteer Polliz

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