A loan of $1,075 helped purchase various types of merchandise to fulfill her customers' orders.


Alcira Enna's story

Alcira Díaz is a widow who started her business after her husband died. She invested some capital to buy inexpensive merchandise since she lives in an area where people have little purchasing power. This strategy started producing results. A friend invited her to join Fundación Mario Santo Domingo as an alternative for finding additional operating capital. The doors were opened for her and she was able to secure her first loan in the amount of 1,300,000 COP which she invested into her business. As a result, Alcira was able to serve more customers and eventually earn more income.

Today she is applying for another loan in the amount of 2,000,000 COP in order to buy jeans, towels, T-shirts, and blouses requested by her customers who live in different neighborhoods throughout the city of Cartagena. Her goal is to expand her business so that she can serve other towns within the department of Bolivar. For this reason, she hopes to continue receiving support from Fundación Mario Santo Domingo. One of her most memorable challenges occurred when she first started her business. She did not have sufficient operating capital, so she maD. the decision to join FMSD and found the path to success. For this reason, she is extremely grateful to FMSD and is happy that her business has provided satisfaction for herself and her family.

For Alcira, her greatest challenge at the moment is having to adjust when sales are low. She has to make additional efforts to ensure that her household finances are in order, but says she always trust in God to move things forward.

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Translated from Spanish by Kiva volunteer Ronan Reodica



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